Fetcham Park client Rupert Squires of Information EXP on using YouTube to show the human side of tech and finding synergy with his office space.

The tech industry is often associated with innovation, cutting-edge technology, and global influence. Companies like Apple, Google, and Meta have become synonymous with the industry, and their products and services have transformed how we live, work, and communicate.

In this sense, the industry is often faceless, focusing on the products, services, and technological advancements rather than the individuals behind them.

Fetcham Park client Information EXP breaks the tech mould and offers a more human approach to understanding and accessing their products by utilising the reach and influence of YouTube.

Client director Rupert Squires creates engaging video content to showcase the company’s SharePoint and Microsoft expertise, helping customers unlock the value from their Microsoft investment.

The human approach

Leveraging the power of what is effectively the world’s second-biggest search engine is a the modern way to maximise reach and connect with a an international audience, but the Information EXP approach offers much more.

Putting a face to a name to a creates an impactful link between the business and its end user. It fosters a greater connection between the product or service and the client. Furthermore it instils customer confidence, and provides a tangible understanding of how the service works and the benefits, Rupert adds, “When we start our SharePoint consultancy conversation, people feel like they know me already, even though it’s the first time we’ve met”.

One of the fundamental rules of business states, “People do business with people they know, like, and trust,” using YouTube as a marketing tool is an effective way to stand out in a crowded marketplace.

Information EXP Rupert Squires with business partner Ben Leach in the grounds of their serviced offices at Fetcham Park 

A complementary office space

For Rupert and his team, one of Fetcham Park’s USPs is this shared synergy of delivering the personal touch, which makes the House a complementary home for their business.

“We were looking for a high-quality serviced office space that balances easy access to our London clients with an attractive work environment for our team who live in Surrey and Hampshire”.

“The team’s warm but professional ‘consider it done’ attitude really makes the difference” says Rupert. “They always go out of their way to help, and nothing is too much trouble; everything they do is done with grace, not duress.”

“The key benefit of a serviced office is letting someone else run the building whilst we focus on running our business. Fetcham Park has great facilities for our staff with plenty of parking for both bikes and cars, complimentary good quality coffee, a staff kitchen as well as a shower room, all surrounded by green space – you bring all this together and it makes it easy to encourage staff to come into the office.”

“As a business owner, when you combine this with the option to host meetings and events in their impressive meeting rooms, and their added personal service, it feels more like having the support of a 5* hotel.”

Find synergy where it counts

An office space that reflects your business values provides many benefits.

From reinforcing brand identity, increasing productivity and creativity, to boosting engagement and team morale, your office space physically represents your company to staff, clients, partners, and stakeholders.

A space that reflects your business values can leave a lasting impression and instil confidence in your organisation’s professionalism and integrity.

What’s next for Information EXP?

Rupert added, “I spoke to a friend who is a chartered surveyor, she said we’re absolutely doing the right thing by having a serviced office for a company with 9 employees which allows us to focus on running the business with no surprises. To that end, we’ve recently taken on a second room at Fetcham Park – so that has given us the option to grow without having to move.”

Work somewhere that reflects your business

At Fetcham Park, we pride ourselves on our individual and personal service. Our serviced offices in Leatherhead are modern and contemporary, set against the distinctive backdrop of a beautiful historic building rich with character.

Attention to detail is evident in everything we do, from the ergonomic furnishings in every office for your comfort to the perfectly maintained building and grounds, and the warm welcome you receive every day from our team.

If you are looking to make your next office move, get in touch with our team to find out about our latest availability. Or visit www.fetchampark.co.uk

For more information about Information EXP visit: https://informationexp.com/ or on YouTube: https://www.youtube.com/@informationexp