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Fetcham Park Clients ACID & BPMA Form New Partnership
Fetcham Park serviced office client the BPMA (British Merchandise Association) and ACID (Anti-Copying in Design), the UK’s leading trade association for designers and manufacturers who host regularly board meetings and roundtables at the House, have launched a partnership to ensure intellectual property (IP) is supported and respected throughout the merchandising industry.
The promotional merchandising sector forms part of the creative industries in the UK, representing in excess of £120bn contribution to the UK economy. Our creative industries continually suffer from IP infringement, and the promotional merchandising industry regularly experience risks to products and brand reputations posed by inferior copies infiltrating the market.
The BPMA operates a strict code of conduct for members and has provided advice to buyers for over 50 years. ACID is joining forces with them to bring IP support, protection and education to their members and buyers, and ensure this key contributor to the creative industries remains one step ahead of the copycats.
Phil Goodman, CEO of the BPMA, said, “We are committed to ensuring our members maintain the highest industry standards. Our partnership with ACID will enable all members to access the highest quality Intellectual Property advice, helping to keep them at the forefront of our wonderful industry”.
Laura Newbold Breen, CEO of ACID, said, “this is a fantastic opportunity to continue the BPMA’s proven reputation for building trust and compliance within the promotional merchandising sector by bringing IP into the mix of their already great offering. It is another area where we can really bolster our creative industries with IP support, advice and education, and keep growing this invaluable area of our UK economy. I’m really excited to see our relationship with the BPMA develop”.
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